RESPONSE TO READER'S QUERY: @NR 16/9/11. TV18 BROADCAST

TV18 BROADCAST, on TECHNICALS seems to be close to bottoming out around 35-37 levels. However the Short term price Charts at best are sideways and any upmove will face resistance at 45 levels and then at 54 levels. Long term trend reversal confirmation only after it consistently trades above 63 levels. In short, pretty dismal.

FUNDAMENTALLY, I am not a great fan of the Media space for long term investment purposes primarily because of the  high debt and volatile earnings profile of most Companies in this space. Despite the fact that some of its Brands may be Market Leaders by far, in their own right, but adspend revenues are a very competitive and cut throat area; thus consistent earnings growth visibility is just not there.

However, in case you have the patience to ride out the bad times you could look at picking up the scrip in staggered buy mode around 35-37 levels and hold for the long term. Otherwise there are definitely better Sectors for safer investment.